Most feeding mistakes don’t look like mistakes
Biology first.
Nature next.
Ease makes it last.
Ignore any one of these, and health starts paying the price quietly.
Scroll to understand how this breaks
"Fresh Like Homemade"
"Natural & Nutritionally Complete"
"Easy to Serve"
Most feeding mistakes don’t look like mistakes
Ignore any one of these, and health starts paying the price quietly.
Biology first.
Nature next.
Ease makes it last.
Scroll to understand how this breaks
Scroll to understand how this breaks
Health doesn’t fail loudly.
Nutrition problems don’t show up as emergencies.
The body adapts. It compensates. It keeps going.
Skin, digestion, immunity, joints, metabolism -
they weaken gradually, often while pets still look active and happy.
What looks “normal” is often just the body coping.
By the time something feels wrong, the decline has already been happening for years.
Health doesn’t change overnight.
Most long-term health shifts don’t come from one wrong decision.
They happen quietly -
through small, everyday choices made with care.
Feeding your pet isn’t about being perfect.
It’s about choosing something you can do well, consistently, over time.
"Consistency matters more than extremes."
Health doesn’t fail loudly.
Nutrition problems don’t show up as emergencies.
The body adapts. It compensates. It keeps going.
Skin, digestion, immunity, joints, metabolism -
they weaken gradually, often while pets still look active and happy.
What looks “normal” is often just the body coping.
By the time something feels wrong, the decline has already been happening for years.
Health doesn’t fail loudly.
Nutrition problems don’t show up as emergencies. The body adapts. It compensates. It keeps going.
Skin, digestion, immunity, joints, metabolism - they weaken gradually, often while pets still look active and happy.
What looks “normal” is often just the body coping.
By the time something feels wrong, the decline has already been happening for years.
"Most pet parents choose the best option they can. The problem is what each option leaves out."
Most feeding choices
sit at extremes.
Your pets health doesn't.
Each solves a problem.
Each creates another.
Most feeding choices sit at extremes.
Your pet's health doesn't.
Feeding today often feels like choosing between opposites.
Health usually lives somewhere in between.
Each solves a problem. Each creates another.
Taking the best from each.
Leaving the rest behind
This is where UNDERSTOOD fits
Taking the best from each.
Leaving the rest behind
This is where UNDERSTOOD fits
1 for Dogs | 1 for Cats
This approach becomes two complete meals
1 for Dogs | 1 for Cats
This approach becomes
two complete meals
UNDERSTOOD Combines What Matters Most
Dog-o-Meals
Complete, Synthetic free Gently Air-dried Meals designed for Dogs.
Purr-o-Meals
Nutritionally Complete Species Appropriate Meals for Cats.
1 Food. 3 ways to serve
Because bodies change. Appetites change.
And feeding shouldn’t break when life does.
Serve Dry
When you need speed and simplicity.
Serve Moist
When digestion, hydration, or transition matters.
Serve Soupy
When comfort, recovery, or ageing needs support.
Same food.
Same nutrition.
Only the water changes
NUTRIMEAL
1 Food - 3 Ways to Serve - 3 Easy Steps
Because mealtime should adapt to your pet, not the other way around.
1
2
3
Built from Real food.
UNDERSTOOD meals start with real, whole foods.
Meats, organs, and supporting ingredients, chosen for how their bodies actually use nutrition.
Nothing is added to replace food. Only what's needed to complete it.
Real ingredients first
Balanced for long-term feeding
Every meal is designed to be complete on its own, not dependent on guesswork, or constant adjustment.
Different species. Different needs.
Dogs and cats are fed differently - because their bodies work differently.
That's why Dog-o-Meals and Purr-o-Meals are built separately,
Nothing is added to replace food. Only what's needed to complete it.
Built from Real Food.
UNDERSTOOD meals start with real, whole foods.
Meats, organs, eggs, fish oils and supporting ingredients, chosen for how their bodies actually use nutrition.
Real ingredients first
Nutrition comes from food itself.
Not from a long list of lab made replacements
Balanced for long-term feeding
Every meal is designed to be complete on its own, not dependent on guesswork, or frequent adjustments.
Different species. Different needs.
Dogs and cats are fed differently - because their bodies work differently.`
That's why Dog-o-Meals and Purr-o-Meals are built separately
"I’ve seen many pets suffer because of misinformation, and many pet parents trying their best without knowing what’s right.
UNDERSTOOD began not as a brand, but as a promise
To feed with knowledge, not guesswork
To simplify nutrition, not complicate it
To love better through understanding
“When we feed with knowledge and intent, love turns into protection”
- Sudanshu Goyal
Founder - Understood, Pet Nutritionist
“When we feed with knowledge and intent, love turns into protection”
UNDERSTOOD began not as a brand, but as a promise
To feed with knowledge, not guesswork
To simplify nutrition, not complicate it
To love better through understanding
- Sudanshu Goyal
Founder - Understood, Pet Nutritionist
"I’ve seen many pets suffer because of misinformation, and many pet parents trying their best without knowing what’s right.
When nutrition starts working, patterns emerge.
Pet parents don’t notice change overnight. They notice it gradually, in everyday moments.
• Stools that stay consistent
• Fewer digestive surprises
• Coats that don’t dull as easily
• Energy that doesn’t crash unpredictably
Not because the food is “special.”
But because the body finally gets what it needs.. consistently.
Not ready to change the whole bowl?
That’s okay. Nutrition doesn’t have to change all at once.
UNDERSTOOD toppers are designed for rotational nutrition, to strengthen what’s missing in everyday meals.
They work alongside:
• home-cooked food
• packaged food
• mixed feeding routines
No replacement |No pressure | Just better nutrition, added thoughtfully.
Pet parents don’t notice change overnight. They notice it gradually, in everyday moments.
• Stools that stay consistent
• Fewer digestive surprises
• Coats that don’t dull as easily
• Energy that doesn’t crash unpredictably
Not because the food is “special.”
But because the body finally gets what it needs.. consistently.
When nutrition starts working, patterns emerge.
Not Just Pet Food
A way of feeding that respects nature, science, biology, and animal instinct.
For Dogs and Cats who can't speak, & pet parents who choose pet health first,
It's........UNDERSTOOD!
Not ready to change the whole bowl?
That’s okay. Nutrition doesn’t have to change all at once.
UNDERSTOOD toppers are designed for rotational nutrition, to strengthen what’s missing in everyday meals.
They work alongside:
• home-cooked food
• packaged food
• mixed feeding routines
No replacement |No pressure | Just better nutrition, added thoughtfully.
Not Just Pet Food
A way of feeding that respects nature, science, biology, and animal instinct.
For Dogs and Cats who can't speak,
& parents who choose pet health first,
It's........UNDERSTOOD!