AAFCO & FEDIAF Complete
NABL Lab Tested
Natural Dog & Cat Food India
Real food.
Understood.
Not kibble. Not wet food. A complete meal - just gently dried.
Real meat. Air-dried at 50–75°C. Every nutrient preserved. Add warm water - complete, warm, fresh meal in 3 minutes.
Start with the trial pack. No commitment.
Real pet. Real food. Real reaction.
The bowl they've
The bowl they've
never finished before.
Week 1
They finish the bowl. Warm, moist, aromatic - it triggers appetite signals that dry food never reaches.
Week 2
They wait at the kitchen. Not because they're hungry - because they actually want it.
Week 3
You start noticing the coat. The energy. The difference a complete, real-food diet makes on the outside.
"She switched slowly, but now eats it every day for 3 months. The picky eating has reduced." - Ananya K., Chennai
The honest question
Is your pet's food causing dull coat, low energy or picky eating?
Is your pet's food causing dull coat, low energy or picky eating?
🐾
Sign 1
A coat that never improves
Dull, dry, constant shedding. You switch shampoos. You try supplements. The food is rarely questioned - but it's usually the answer.
🫃
Sign 2
Inconsistent digestion
Loose stools some days, firm others. Gas. Grass-eating. The gut is asking for prebiotic fibre that high-heat extrusion destroys.
🥣
Sign 3
Low excitement at mealtime
They eat because they have to. Not because they want to. Dry kibble at room temperature triggers none of the appetite signals warm moist food does.
"Most pet food fills the stomach. It doesn't create change."
Real food for both
What to expect
What happens when dogs and cats eat real food
What happens when dogs and cats eat real food
week by week
These are not claims. These are changes pet parents notice - and report - after switching.
1
New interest in food.
Warm moist food at 38–40°C triggers appetite signals that dry food never does. Most pets finish the bowl on day one and wait at the kitchen from day two.
2
Better digestion. More energy.
Less gas. Firmer stools. The gut is responding to prebiotic fibre it hasn't had before. Energy visibly up - more alert, more playful, more present.
3
Better coat. Less itching. Fewer allergies.
Omega-3 from cold-pressed salmon oil builds in cell membranes over 21 days. Coat texture shifts. Shedding reduces. Skin inflammation drops. Itching and allergy flare-ups reduce significantly.
How this works
How to serve natural dog & cat food
How to serve natural dog & cat food
in 3 minutes.
Not dry kibble
Not wet food in a pouch
Not raw meat
Not home cooking
01
🥄
Scoop 37g into a bowl
Air-dried, concentrated, shelf-stable. Looks small - it's about to triple. No refrigeration needed before opening.
→
02
💧
Add 75ml warm water
37°C - warm to the touch, not hot. The food absorbs it. The aroma releases. Watch your pet's reaction as it rehydrates.
→
03
⏱️
Wait 3 minutes. Serve.
37g becomes 110g of warm, moist, complete food. Soft texture. Natural aroma. The way they were designed to eat.
"What you get is soft, warm, real food - not dry pellets. Most pets finish the bowl in under 2 minutes."
✅
No cooking needed - ever
✅
No refrigeration before opening
✅
Travel-friendly. Shelf-stable 18 months.
"37g dry.
75ml warm water.
3 minutes."
75ml warm water.
3 minutes."
"Week 3.
This is omega-3
from real food."
This is omega-3
from real food."
"Every meal.
Every day.
Biology correct."
Every day.
Biology correct."
What pet parents are see
What Indian pet parents say about switching to
What Indian pet parents say about switching to
natural food.
🐕
Priya M.
Bangalore · Labrador, 4 years
★★★★★
"My Labrador has always been a fast eater but never like this. The coat change in week 3 was real. I had to stop telling people about it because they thought I was obsessed."
Coat change · Week 3 · Ongoing
🐈
Rohit S.
Mumbai · Persian, 7 years
★★★★★
"My vet mentioned kidney markers. I switched to moist every meal. 8 months later markers are stable. I wish someone had told me about moisture earlier."
Kidney markers stable · 8 months
🐕
Ananya K.
Chennai · Indie dog, 2 years
★★★★★
"Three vets, six food changes. Tried the trial pack as a last resort. She ate it in 4 minutes. Has eaten it every day for 5 months. The picky eating is just gone."
Picky eater converted · Day 1
Dog-o-Meals
Small, Medium & Puppy
Dog-o-Meals
Small, Medium & Puppy
Trial from ₹235
Trial from ₹235
Buy now
Purr-o-Meals
Adult & Kitten
Purr-o-Meals
Adult & Kitten
Trial from ₹289
Trial from ₹289
Buy now
Fur Boosts
Strength · Glow · Digestion
Fur Boosts
Strength · Glow · Digestion
₹290 · 50g
₹290 · 50g
Buy now
For Dogs
🐕 Try Dog-o-Meals - from ₹235
Dog-o-Meals
"A dog is built to hunt, run, and recover. The food should match that biology."
High Protein from real meat
Muscle maintenance, immune function, organ health. Chicken, liver, whole egg.
Healthy Fat
Sustained energy. Coat quality. Brain function. Salmon oil, cold-pressed.
Low Carb
Only trace oats as prebiotic fibre. No fillers. No starch padding.
"Week 3, Priya's Labrador stopped scratching. The coat changed. She said she had to stop talking about it because people thought she was obsessed."
For Cats
🐈 Try Purr-o-Meals - from ₹289
Purr-o-Meals
"A cat descended from desert animals. Water through food isn't optional - it's survival."
Meat & More Meat
90% real animal protein. Taurine from whole meat, not synthetic. Cats cannot synthesise it.
High Moisture
68% moisture when rehydrated. Cats have a low thirst drive - moisture must come from food.
Only Essential Carbohydrate
Cats have no dietary carbohydrate requirement. None. Carbs in cat food exist for the manufacturer, not the cat.
"Rohit's Persian had elevated kidney markers. 8 months of Purr-o-Meals - every meal moist - and the markers are stable. Moisture was the variable."
Why these changes happen
Full science breakdown →
180°C
vs
50–75°C
🔥
B vitamins degrade above 100°C. Kibble is made at 120–180°C. Synthetic versions are added back at the end of the process. Ours are never lost.
🐟
Taurine bioavailability drops above 120°C. Cats need it for heart function and eyesight. We process at 50–75°C - taurine from whole anchovy and chicken, fully intact.
🧬
Natural enzymes denature above 60°C. They support digestion. They don't survive kibble extrusion. Ours are preserved at source.
✅
When nothing is destroyed, your pet actually absorbs what they eat. That's why the coat changes. That's why the bowl empties.
Made by a person. Not a brand team.
Sudhanshu Goyal
Pet Nutritionist | Formulator · Founder · Pet Parent
"I became a pet nutritionist because I couldn't answer a simple question: what should I actually be feeding a dog?"
Pet Nutritionist | Formulator - formal training in companion animal nutrition
Formulated every Dog-o-Meals and Purr-o-Meals recipe personally
Pet parent to a Maltese - fed the same food, same commitment
"This is the only food I trust enough to feed my own dog."
Read the full story →
Every ingredient. Named.
Nothing hidden.
Nothing hidden.
Nothing artificial.
We declare everything. Not because we're required to - because you should be able to read what you're feeding your pet.
🍗
Real Protein · <60°C
Deboned Chicken
Air-dried below 60°C - the threshold where amino acid structures degrade. Real, intact protein your pet actually absorbs. Not "poultry." Chicken.
🫀
Organ Meats
Liver & Heart
Liver for B12, iron, and vitamin A. Heart for natural taurine and CoQ10. The nutrients muscle meat can't provide - from whole food, not a supplement bag.
🐟
EPA + DHA Omega-3
Salmon Oil
Cold-pressed. Added after drying - never heat processed. Active EPA and DHA fully intact. The omega-3 in kibble is oxidised before it reaches the bowl. Ours isn't.
🥚
Cell Integrity
Egg Yolk
Lecithin for cell membrane health. Biotin for skin and coat. Choline for brain function. Three critical jobs from one whole food ingredient.
🦴
Structural Support
Bone Matrix Powder
Natural calcium, phosphorus, collagen and bone marrow from whole bone. Supports joint integrity, bone density, and connective tissue - in the correct ratio nature intended.
🥕
Prebiotic Fibre
Carrot, Moringa & Oats
Carrot beta-glucan feeds beneficial gut bacteria. Moringa brings 92 natural nutrients and antimicrobial support. Oats provide soluble fibre for gut motility. What high-heat extrusion destroys - replaced.
🐔
Healthy Fats
Chicken Fat - Cold Extracted
Cold-extracted to prevent oxidation. Omega-6 in the right ratio to omega-3. Concentrated energy, coat lustre, and fat-soluble vitamin absorption. Never rendered. Never reheated.
✨
Superfoods + Probiotics
Flax, Chia & Natural Probiotics
Flaxseed for plant-source omega-3 and lignans. Chia for additional soluble fibre and antioxidants. Natural probiotic strains for gut microbiome balance - added after drying so cultures stay alive.
🚫
No synthetic vitamin premix. No 20-ingredient supplement list at the end of the label. Natural vitamins from whole food survive at 50–75°C. There is nothing to add back.
₹75
Per meal from
75%
Real meat
20
Meals per 750g bag
The maths people don't show you.
₹1,499 per 750g bag. 20 complete meals. ₹75 per complete meal for a medium breed dog. That's real food per meal - not price per 100g.
See the full price breakdown →
Moist · 75ml water · 3 min · 110g
One bag. Your choice.
Dry, moist, or soupy - adjust to what your pet prefers that day. Same bag, same nutrition, three ways to serve.
🌾
Serve 1 · Dry
As air-dried
No preparation. High nutrient density. Ideal for travel or as a treat. Some dogs eat it straight from the bag.
37g · No water · Serve immediately
🥣
Serve 2 · Moist
The standard bowl
Add 75ml warm water (37°C). Wait 3 minutes. Expands to 110g - warm, aromatic, complete. Most pets prefer this.
37g + 75ml warm water · 3 min · 110g
🍲
Serve 3 · Soupy
Maximum hydration
Add 120–150ml water. Broth-like consistency. Ideal for senior pets, post-surgery recovery, picky eaters, or 42°C Indian summers.
37g + 120–150ml water · Broth consistency
Switching from kibble?
7 days. That's all it takes.
The stomach needs time to adjust. Mix the two foods over one week. After that, most dogs and cats won't look back.
Days 1–2
1
25%
UNDERSTOOD + 75% old food
Most pets eat it immediately. Let them lead. Don't force the switch faster than they want.
Days 3–4
2
50%
Equal mix
Digestion is adjusting. Stools may change slightly. Normal - the gut microbiome is rebalancing.
Days 5–6
3
75%
UNDERSTOOD dominant
Energy increases. The bowl empties faster. Stools should be firmer by now.
Day 7+
4
100%
Fully switched
Week 3 is when you see the coat change. Month 2 is when energy levels stabilise. The food is working.
Picky eater? Add warm water first (37°C). The aroma and texture change everything. Most pets that reject dry food eat air-dried food immediately.
Slow Crafted · Pondicherry, India
Every batch made
Every batch made
the same way.
🌡️
Air-dried at 50–75°C. Always.
Not one degree higher. The threshold where B vitamins begin to degrade is 100°C. We stay well below it. Every batch.
🧪
NABL lab tested. Third-party verified.
We don't test our own food. We send it to accredited labs. The numbers are what they are - no interpretation, no spin.
📦
Small batches. Named ingredients.
We don't scale by substituting. Chicken is chicken. Salmon oil is salmon oil. If an ingredient changes, the label changes.
🇮🇳
Made for Indian pets, in India.
42°C summers. Indian Pariah dogs. Persian cats. Indie breed Labradors. The food is made here because the animals live here.
"We will not make a product we wouldn't feed our own dogs. That's not a marketing line. It's a constraint we operate under every day."
- Sudhanshu Goyal, Pet Nutritionist | Formulator · Founder
- Sudhanshu Goyal, Pet Nutritionist | Formulator · Founder
Try their
first bowl.
If they don't finish it on day one - that tells you everything. Most do. The trial pack exists so you can find out with almost zero commitment.
🐕 Dog Trial Pack
₹235
100g · ~3 meals · free shipping
🐈 Cat Trial Pack
₹289
100g · 3–4 meals · free shipping
✓ NABL tested · ✓ AAFCO & FEDIAF complete · ✓ Made in Pondicherry · ✓ No hidden ingredients
AAFCO & FEDIAF Complete
NABL Lab Tested
Natural Dog & Cat Food India
Real food.
Understood.
Not kibble. Not wet food. A complete meal - just gently dried.
Real meat. Air-dried at 50–75°C. Every nutrient preserved. Add warm water - complete, warm, fresh meal in 3 minutes.
Start with the trial pack. No commitment.
Real pet. Real food. Real reaction.
The bowl they've
The bowl they've
never finished before.
Week 1
They finish the bowl. Warm, moist, aromatic - it triggers appetite signals that dry food never reaches.
Week 2
They wait at the kitchen. Not because they're hungry - because they actually want it.
Week 3
You start noticing the coat. The energy. The difference a complete, real-food diet makes on the outside.
"She switched slowly, but now eats it every day for 3 months. The picky eating has reduced." - Ananya K., Chennai
The honest question
Is your pet's food causing dull coat, low energy or picky eating?
Is your pet's food causing dull coat, low energy or picky eating?
🐾
Sign 1
A coat that never improves
Dull, dry, constant shedding. You switch shampoos. You try supplements. The food is rarely questioned - but it's usually the answer.
🫃
Sign 2
Inconsistent digestion
Loose stools some days, firm others. Gas. Grass-eating. The gut is asking for prebiotic fibre that high-heat extrusion destroys.
🥣
Sign 3
Low excitement at mealtime
They eat because they have to. Not because they want to. Dry kibble at room temperature triggers none of the appetite signals warm moist food does.
"Most pet food fills the stomach. It doesn't create change."
Real food for both
What to expect
What happens when dogs and cats eat real food
What happens when dogs and cats eat real food
week by week
These are not claims. These are changes pet parents notice - and report - after switching.
1
New interest in food.
Warm moist food at 38–40°C triggers appetite signals that dry food never does. Most pets finish the bowl on day one and wait at the kitchen from day two.
2
Better digestion. More energy.
Less gas. Firmer stools. The gut is responding to prebiotic fibre it hasn't had before. Energy visibly up - more alert, more playful, more present.
3
Better coat. Less itching. Fewer allergies.
Omega-3 from cold-pressed salmon oil builds in cell membranes over 21 days. Coat texture shifts. Shedding reduces. Skin inflammation drops. Itching and allergy flare-ups reduce significantly.
How this works
How to serve natural dog & cat food
How to serve natural dog & cat food
in 3 minutes.
Not dry kibble
Not wet food in a pouch
Not raw meat
Not home cooking
01
🥄
Scoop 37g into a bowl
Air-dried, concentrated, shelf-stable. Looks small - it's about to triple. No refrigeration needed before opening.
→
02
💧
Add 75ml warm water
37°C - warm to the touch, not hot. The food absorbs it. The aroma releases. Watch your pet's reaction as it rehydrates.
→
03
⏱️
Wait 3 minutes. Serve.
37g becomes 110g of warm, moist, complete food. Soft texture. Natural aroma. The way they were designed to eat.
"What you get is soft, warm, real food - not dry pellets. Most pets finish the bowl in under 2 minutes."
✅
No cooking needed - ever
✅
No refrigeration before opening
✅
Travel-friendly. Shelf-stable 18 months.
"37g dry.
75ml warm water.
3 minutes."
75ml warm water.
3 minutes."
"Week 3.
This is omega-3
from real food."
This is omega-3
from real food."
"Every meal.
Every day.
Biology correct."
Every day.
Biology correct."
What pet parents are see
What Indian pet parents say about switching to
What Indian pet parents say about switching to
natural food.
🐕
Priya M.
Bangalore · Labrador, 4 years
★★★★★
"My Labrador has always been a fast eater but never like this. The coat change in week 3 was real. I had to stop telling people about it because they thought I was obsessed."
Coat change · Week 3 · Ongoing
🐈
Rohit S.
Mumbai · Persian, 7 years
★★★★★
"My vet mentioned kidney markers. I switched to moist every meal. 8 months later markers are stable. I wish someone had told me about moisture earlier."
Kidney markers stable · 8 months
🐕
Ananya K.
Chennai · Indie dog, 2 years
★★★★★
"Three vets, six food changes. Tried the trial pack as a last resort. She ate it in 4 minutes. Has eaten it every day for 5 months. The picky eating is just gone."
Picky eater converted · Day 1
Dog-o-Meals
Small, Medium & Puppy
Dog-o-Meals
Small, Medium & Puppy
Trial from ₹235
Trial from ₹235
Buy now
Purr-o-Meals
Adult & Kitten
Purr-o-Meals
Adult & Kitten
Trial from ₹289
Trial from ₹289
Buy now
Fur Boosts
Strength · Glow · Digestion
Fur Boosts
Strength · Glow · Digestion
₹290 · 50g
₹290 · 50g
Buy now
For Dogs
🐕 Try Dog-o-Meals - from ₹235
Dog-o-Meals
"A dog is built to hunt, run, and recover. The food should match that biology."
High Protein from real meat
Muscle maintenance, immune function, organ health. Chicken, liver, whole egg.
Healthy Fat
Sustained energy. Coat quality. Brain function. Salmon oil, cold-pressed.
Low Carb
Only trace oats as prebiotic fibre. No fillers. No starch padding.
"Week 3, Priya's Labrador stopped scratching. The coat changed. She said she had to stop talking about it because people thought she was obsessed."
For Cats
🐈 Try Purr-o-Meals - from ₹289
Purr-o-Meals
"A cat descended from desert animals. Water through food isn't optional - it's survival."
Meat & More Meat
90% real animal protein. Taurine from whole meat, not synthetic. Cats cannot synthesise it.
High Moisture
68% moisture when rehydrated. Cats have a low thirst drive - moisture must come from food.
Only Essential Carbohydrate
Cats have no dietary carbohydrate requirement. None. Carbs in cat food exist for the manufacturer, not the cat.
"Rohit's Persian had elevated kidney markers. 8 months of Purr-o-Meals - every meal moist - and the markers are stable. Moisture was the variable."
Why these changes happen
Full science breakdown →
180°C
vs
50–75°C
🔥
B vitamins degrade above 100°C. Kibble is made at 120–180°C. Synthetic versions are added back at the end of the process. Ours are never lost.
🐟
Taurine bioavailability drops above 120°C. Cats need it for heart function and eyesight. We process at 50–75°C - taurine from whole anchovy and chicken, fully intact.
🧬
Natural enzymes denature above 60°C. They support digestion. They don't survive kibble extrusion. Ours are preserved at source.
✅
When nothing is destroyed, your pet actually absorbs what they eat. That's why the coat changes. That's why the bowl empties.
Made by a person. Not a brand team.
Sudhanshu Goyal
Pet Nutritionist | Formulator · Founder · Pet Parent
"I became a pet nutritionist because I couldn't answer a simple question: what should I actually be feeding a dog?"
Pet Nutritionist | Formulator - formal training in companion animal nutrition
Formulated every Dog-o-Meals and Purr-o-Meals recipe personally
Pet parent to a Maltese - fed the same food, same commitment
"This is the only food I trust enough to feed my own dog."
Read the full story →
Every ingredient. Named.
Nothing hidden.
Nothing hidden.
Nothing artificial.
We declare everything. Not because we're required to - because you should be able to read what you're feeding your pet.
🍗
Real Protein · <60°C
Deboned Chicken
Air-dried below 60°C - the threshold where amino acid structures degrade. Real, intact protein your pet actually absorbs. Not "poultry." Chicken.
🫀
Organ Meats
Liver & Heart
Liver for B12, iron, and vitamin A. Heart for natural taurine and CoQ10. The nutrients muscle meat can't provide - from whole food, not a supplement bag.
🐟
EPA + DHA Omega-3
Salmon Oil
Cold-pressed. Added after drying - never heat processed. Active EPA and DHA fully intact. The omega-3 in kibble is oxidised before it reaches the bowl. Ours isn't.
🥚
Cell Integrity
Egg Yolk
Lecithin for cell membrane health. Biotin for skin and coat. Choline for brain function. Three critical jobs from one whole food ingredient.
🦴
Structural Support
Bone Matrix Powder
Natural calcium, phosphorus, collagen and bone marrow from whole bone. Supports joint integrity, bone density, and connective tissue - in the correct ratio nature intended.
🥕
Prebiotic Fibre
Carrot, Moringa & Oats
Carrot beta-glucan feeds beneficial gut bacteria. Moringa brings 92 natural nutrients and antimicrobial support. Oats provide soluble fibre for gut motility. What high-heat extrusion destroys - replaced.
🐔
Healthy Fats
Chicken Fat - Cold Extracted
Cold-extracted to prevent oxidation. Omega-6 in the right ratio to omega-3. Concentrated energy, coat lustre, and fat-soluble vitamin absorption. Never rendered. Never reheated.
✨
Superfoods + Probiotics
Flax, Chia & Natural Probiotics
Flaxseed for plant-source omega-3 and lignans. Chia for additional soluble fibre and antioxidants. Natural probiotic strains for gut microbiome balance - added after drying so cultures stay alive.
🚫
No synthetic vitamin premix. No 20-ingredient supplement list at the end of the label. Natural vitamins from whole food survive at 50–75°C. There is nothing to add back.
₹75
Per meal from
75%
Real meat
20
Meals per 750g bag
The maths people don't show you.
₹1,499 per 750g bag. 20 complete meals. ₹75 per complete meal for a medium breed dog. That's real food per meal - not price per 100g.
See the full price breakdown →
Moist · 75ml water · 3 min · 110g
One bag. Your choice.
Dry, moist, or soupy - adjust to what your pet prefers that day. Same bag, same nutrition, three ways to serve.
🌾
Serve 1 · Dry
As air-dried
No preparation. High nutrient density. Ideal for travel or as a treat. Some dogs eat it straight from the bag.
37g · No water · Serve immediately
🥣
Serve 2 · Moist
The standard bowl
Add 75ml warm water (37°C). Wait 3 minutes. Expands to 110g - warm, aromatic, complete. Most pets prefer this.
37g + 75ml warm water · 3 min · 110g
🍲
Serve 3 · Soupy
Maximum hydration
Add 120–150ml water. Broth-like consistency. Ideal for senior pets, post-surgery recovery, picky eaters, or 42°C Indian summers.
37g + 120–150ml water · Broth consistency
Switching from kibble?
7 days. That's all it takes.
The stomach needs time to adjust. Mix the two foods over one week. After that, most dogs and cats won't look back.
Days 1–2
1
25%
UNDERSTOOD + 75% old food
Most pets eat it immediately. Let them lead. Don't force the switch faster than they want.
Days 3–4
2
50%
Equal mix
Digestion is adjusting. Stools may change slightly. Normal - the gut microbiome is rebalancing.
Days 5–6
3
75%
UNDERSTOOD dominant
Energy increases. The bowl empties faster. Stools should be firmer by now.
Day 7+
4
100%
Fully switched
Week 3 is when you see the coat change. Month 2 is when energy levels stabilise. The food is working.
Picky eater? Add warm water first (37°C). The aroma and texture change everything. Most pets that reject dry food eat air-dried food immediately.
Slow Crafted · Pondicherry, India
Every batch made
Every batch made
the same way.
🌡️
Air-dried at 50–75°C. Always.
Not one degree higher. The threshold where B vitamins begin to degrade is 100°C. We stay well below it. Every batch.
🧪
NABL lab tested. Third-party verified.
We don't test our own food. We send it to accredited labs. The numbers are what they are - no interpretation, no spin.
📦
Small batches. Named ingredients.
We don't scale by substituting. Chicken is chicken. Salmon oil is salmon oil. If an ingredient changes, the label changes.
🇮🇳
Made for Indian pets, in India.
42°C summers. Indian Pariah dogs. Persian cats. Indie breed Labradors. The food is made here because the animals live here.
"We will not make a product we wouldn't feed our own dogs. That's not a marketing line. It's a constraint we operate under every day."
- Sudhanshu Goyal, Pet Nutritionist | Formulator · Founder
- Sudhanshu Goyal, Pet Nutritionist | Formulator · Founder
Try their
first bowl.
If they don't finish it on day one - that tells you everything. Most do. The trial pack exists so you can find out with almost zero commitment.
🐕 Dog Trial Pack
₹235
100g · ~3 meals · free shipping
🐈 Cat Trial Pack
₹289
100g · 3–4 meals · free shipping
✓ NABL tested · ✓ AAFCO & FEDIAF complete · ✓ Made in Pondicherry · ✓ No hidden ingredients
Real food.
Understood.
Not kibble. Not wet food. A complete meal - just gently dried.
Real ingredients. Warm, moist, complete - in 3 minutes. The way they were designed to eat.
AAFCO & FEDIAF Complete
NABL Lab Tested
Natural Dog & Cat Food India
Real pet. Real food. Real reaction.
The bowl they've
The bowl they've
never finished before.
Week 1
They finish the bowl. Warm, moist, aromatic - it triggers appetite signals that dry food never reaches.
Week 2
They wait at the kitchen. Not because they're hungry - because they actually want it.
Week 3
You start noticing the coat. The energy. The difference a complete, real-food diet makes on the outside.
"She switched slowly, but now eats it every day for 3 months. The picky eating has reduced." - Ananya K., Chennai
The honest question
Is your pet's food causing dull coat, low energy or picky eating?
Is your pet's food causing dull coat, low energy or picky eating?
🐾
Sign 1
A coat that never improves
Dull, dry, constant shedding. You switch shampoos. You try supplements. The food is rarely questioned - but it's usually the answer.
🫃
Sign 2
Inconsistent digestion
Loose stools some days, firm others. Gas. Grass-eating. The gut is asking for prebiotic fibre that high-heat extrusion destroys.
🥣
Sign 3
Low excitement at mealtime
They eat because they have to. Not because they want to. Dry kibble at room temperature triggers none of the appetite signals warm moist food does.
"Most pet food fills the stomach. It doesn't create change."
Real food for both
What to expect
What happens when dogs and cats eat real food
What happens when dogs and cats eat real food
week by week.
These are not claims. These are changes pet parents notice - and report - after switching.
Week 1
New interest in food
The bowl empties. Every time. Warm, aromatic, real food does what kibble never could.
Week 2
Improved digestion & energy
Firmer stools. Less gas. More alert and playful. The gut is working the way it was designed to.
Week 3+
Better coat. Less itching.
Omega-3 from whole food. Coat texture shifts. Shedding reduces. Allergy flare-ups calm down.
How this works
How to serve natural dog & cat food
How to serve natural dog & cat food
in 3 minutes.
Not dry kibble
Not wet food in a pouch
Not raw meat
Not home cooking
01
🥄
Scoop 37g into a bowl
Air-dried, concentrated, shelf-stable. Looks small - it's about to triple. No refrigeration needed before opening.
→
02
💧
Add 75ml warm water
37°C - warm to the touch, not hot. The food absorbs it. The aroma releases. Watch your pet's reaction as it rehydrates.
→
03
⏱️
Wait 3 minutes. Serve.
37g becomes 110g of warm, moist, complete food. Soft texture. Natural aroma. The way they were designed to eat.
"What you get is soft, warm, real food - not dry pellets. Most pets finish the bowl in under 2 minutes."
✅
No cooking needed - ever
✅
No refrigeration before opening
✅
Travel-friendly. Shelf-stable 18 months.
"37g dry.
75ml warm water.
3 minutes."
75ml warm water.
3 minutes."
"Week 3.
This is omega-3
from real food."
This is omega-3
from real food."
"Every meal.
Every day.
Biology correct."
Every day.
Biology correct."
What pet parents see
What Indian pet parents say about
What Indian pet parents say about
switching to natural food.
🐕
Priya M.
Bangalore · Labrador, 4 years
★★★★★
"My Labrador has always been a fast eater but never like this. The coat change in week 3 was real. I had to stop telling people about it because they thought I was obsessed."
Coat change · Week 3 · Ongoing
🐈
Rohit S.
Mumbai · Persian, 7 years
★★★★★
"My vet mentioned kidney markers. I switched to moist every meal. 8 months later markers are stable. I wish someone had told me about moisture earlier."
Kidney markers stable · 8 months
🐕
Ananya K.
Chennai · Indie dog, 2 years
★★★★★
"Three vets, six food changes. Tried the trial pack as a last resort. She ate it in 4 minutes. Has eaten it every day for 5 months. The picky eating is just gone."
Picky eater converted · Day 1
Dog-o-Meals
Small, Medium & Puppy
Dog-o-Meals
Small, Medium & Puppy
Trial from ₹235
Trial from ₹235
Buy now
Purr-o-Meals
Adult & Kitten
Purr-o-Meals
Adult & Kitten
Trial from ₹289
Trial from ₹289
Buy now
Fur Boosts
Strength · Glow · Digestion
Fur Boosts
Strength · Glow · Digestion
₹290 · 50g
₹290 · 50g
Buy now
For Dogs
🐕 Try Dog-o-Meals - from ₹235
Dog-o-Meals
"A dog is built to hunt, run, and recover. The food should match that biology."
High Protein from real meat
Muscle maintenance, immune function, organ health. Chicken, liver, whole egg.
Healthy Fat
Sustained energy. Coat quality. Brain function. Salmon oil, cold-pressed.
Low Carb
Only trace oats as prebiotic fibre. No fillers. No starch padding.
"Week 3, Priya's Labrador stopped scratching. The coat changed. She said she had to stop talking about it because people thought she was obsessed."
For Cats
🐈 Try Purr-o-Meals - from ₹289
Purr-o-Meals
"A cat descended from desert animals. Water through food isn't optional - it's survival."
Meat & More Meat
90% real animal protein. Taurine from whole meat, not synthetic. Cats cannot synthesise it.
High Moisture
68% moisture when rehydrated. Cats have a low thirst drive - moisture must come from food.
Only Essential Carbohydrate
Cats have no dietary carbohydrate requirement. None. Carbs in cat food exist for the manufacturer, not the cat.
"Rohit's Persian had elevated kidney markers. 8 months of Purr-o-Meals - every meal moist - and the markers are stable. Moisture was the variable."
Why these changes happen
Full science breakdown →
180°C
vs
50–75°C
🔥
B vitamins degrade above 100°C. Kibble is made at 120–180°C. Synthetic versions are added back at the end of the process. Ours are never lost.
🐟
Taurine bioavailability drops above 120°C. Cats need it for heart function and eyesight. We process at 50–75°C - taurine from whole anchovy and chicken, fully intact.
🧬
Natural enzymes denature above 60°C. They support digestion. They don't survive kibble extrusion. Ours are preserved at source.
✅
When nothing is destroyed, your pet actually absorbs what they eat. That's why the coat changes. That's why the bowl empties.
Made by a person. Not a brand team.
Sudhanshu Goyal
Pet Nutritionist | Formulator · Founder · Pet Parent
"I became a pet nutritionist because I couldn't answer a simple question: what should I actually be feeding a dog?"
Pet Nutritionist | Formulator - formal training in companion animal nutrition
Formulated every Dog-o-Meals and Purr-o-Meals recipe personally
Pet parent to a Maltese - fed the same food, same commitment
"This is the only food I trust enough to feed my own dog."
Read the full story →
Every ingredient. Named.
Nothing hidden.
Nothing hidden.
Nothing artificial.
We declare everything. Not because we're required to - because you should be able to read what you're feeding your pet.
🍗
Real Protein · <60°C
Deboned Chicken
Air-dried below 60°C - the threshold where amino acid structures degrade. Real, intact protein your pet actually absorbs. Not "poultry." Chicken.
🫀
Organ Meats
Liver & Heart
Liver for B12, iron, and vitamin A. Heart for natural taurine and CoQ10. The nutrients muscle meat can't provide - from whole food, not a supplement bag.
🐟
EPA + DHA Omega-3
Salmon Oil
Cold-pressed. Added after drying - never heat processed. Active EPA and DHA fully intact. The omega-3 in kibble is oxidised before it reaches the bowl. Ours isn't.
🥚
Cell Integrity
Egg Yolk
Lecithin for cell membrane health. Biotin for skin and coat. Choline for brain function. Three critical jobs from one whole food ingredient.
🦴
Structural Support
Bone Matrix Powder
Natural calcium, phosphorus, collagen and bone marrow from whole bone. Supports joint integrity, bone density, and connective tissue - in the correct ratio nature intended.
🥕
Prebiotic Fibre
Carrot, Moringa & Oats
Carrot beta-glucan feeds beneficial gut bacteria. Moringa brings 92 natural nutrients and antimicrobial support. Oats provide soluble fibre for gut motility. What high-heat extrusion destroys - replaced.
🐔
Healthy Fats
Chicken Fat - Cold Extracted
Cold-extracted to prevent oxidation. Omega-6 in the right ratio to omega-3. Concentrated energy, coat lustre, and fat-soluble vitamin absorption. Never rendered. Never reheated.
✨
Superfoods + Probiotics
Flax, Chia & Natural Probiotics
Flaxseed for plant-source omega-3 and lignans. Chia for additional soluble fibre and antioxidants. Natural probiotic strains for gut microbiome balance - added after drying so cultures stay alive.
🚫
No synthetic vitamin premix. No 20-ingredient supplement list at the end of the label. Natural vitamins from whole food survive at 50–75°C. There is nothing to add back.
₹75
Per meal from
75%
Real meat
20
Meals per 750g bag
The maths people don't show you.
₹1,499 per 750g bag. 20 complete meals. ₹75 per complete meal for a medium breed dog. That's real food per meal - not price per 100g.
See the full price breakdown →
Moist · 75ml water · 3 min · 110g
One bag. Your choice.
Dry, moist, or soupy - adjust to what your pet prefers that day. Same bag, same nutrition, three ways to serve.
🌾
Serve 1 · Dry
As air-dried
No preparation. High nutrient density. Ideal for travel or as a treat. Some dogs eat it straight from the bag.
37g · No water · Serve immediately
🥣
Serve 2 · Moist
The standard bowl
Add 75ml warm water (37°C). Wait 3 minutes. Expands to 110g - warm, aromatic, complete. Most pets prefer this.
37g + 75ml warm water · 3 min · 110g
🍲
Serve 3 · Soupy
Maximum hydration
Add 120–150ml water. Broth-like consistency. Ideal for senior pets, post-surgery recovery, picky eaters, or 42°C Indian summers.
37g + 120–150ml water · Broth consistency
Switching from kibble?
7 days. That's all it takes.
The stomach needs time to adjust. Mix the two foods over one week. After that, most dogs and cats won't look back.
Days 1–2
1
25%
UNDERSTOOD + 75% old food
Most pets eat it immediately. Let them lead. Don't force the switch faster than they want.
Days 3–4
2
50%
Equal mix
Digestion is adjusting. Stools may change slightly. Normal - the gut microbiome is rebalancing.
Days 5–6
3
75%
UNDERSTOOD dominant
Energy increases. The bowl empties faster. Stools should be firmer by now.
Day 7+
4
100%
Fully switched
Week 3 is when you see the coat change. Month 2 is when energy levels stabilise. The food is working.
Picky eater? Add warm water first (37°C). The aroma and texture change everything. Most pets that reject dry food eat air-dried food immediately.
Slow Crafted · Pondicherry, India
Every batch made
Every batch made
the same way.
🌡️
Air-dried at 50–75°C. Always.
Not one degree higher. The threshold where B vitamins begin to degrade is 100°C. We stay well below it. Every batch.
🧪
NABL lab tested. Third-party verified.
We don't test our own food. We send it to accredited labs. The numbers are what they are - no interpretation, no spin.
📦
Small batches. Named ingredients.
We don't scale by substituting. Chicken is chicken. Salmon oil is salmon oil. If an ingredient changes, the label changes.
🇮🇳
Made for Indian pets, in India.
42°C summers. Indian Pariah dogs. Persian cats. Indie breed Labradors. The food is made here because the animals live here.
"We will not make a product we wouldn't feed our own dogs. That's not a marketing line. It's a constraint we operate under every day."
- Sudhanshu Goyal, Pet Nutritionist | Formulator · Founder
- Sudhanshu Goyal, Pet Nutritionist | Formulator · Founder
Try their
first bowl.
If they don't finish it on day one - that tells you everything. Most do. The trial pack exists so you can find out with almost zero commitment.
🐕 Dog Trial Pack
₹235
100g · ~3 meals · free shipping
🐈 Cat Trial Pack
₹289
100g · 3–4 meals · free shipping
✓ NABL tested · ✓ AAFCO & FEDIAF complete · ✓ Made in Pondicherry · ✓ No hidden ingredients
Real food.
Understood.
Not kibble. Not wet food. A complete meal - just gently dried.
Real ingredients. Warm, moist, complete - in 3 minutes. The way they were designed to eat.
AAFCO & FEDIAF Complete
NABL Lab Tested
Natural Dog & Cat Food India
Real pet. Real food. Real reaction.
The bowl they've
The bowl they've
never finished before.
Week 1
They finish the bowl. Warm, moist, aromatic - it triggers appetite signals that dry food never reaches.
Week 2
They wait at the kitchen. Not because they're hungry - because they actually want it.
Week 3
You start noticing the coat. The energy. The difference a complete, real-food diet makes on the outside.
"She switched slowly, but now eats it every day for 3 months. The picky eating has reduced." - Ananya K., Chennai
The honest question
Is your pet's food causing dull coat, low energy or picky eating?
Is your pet's food causing dull coat, low energy or picky eating?
🐾
Sign 1
A coat that never improves
Dull, dry, constant shedding. You switch shampoos. You try supplements. The food is rarely questioned - but it's usually the answer.
🫃
Sign 2
Inconsistent digestion
Loose stools some days, firm others. Gas. Grass-eating. The gut is asking for prebiotic fibre that high-heat extrusion destroys.
🥣
Sign 3
Low excitement at mealtime
They eat because they have to. Not because they want to. Dry kibble at room temperature triggers none of the appetite signals warm moist food does.
"Most pet food fills the stomach. It doesn't create change."
Real food for both
What to expect
What happens when dogs and cats eat real food
What happens when dogs and cats eat real food
week by week.
These are not claims. These are changes pet parents notice - and report - after switching.
Week 1
New interest in food
The bowl empties. Every time. Warm, aromatic, real food does what kibble never could.
Week 2
Improved digestion & energy
Firmer stools. Less gas. More alert and playful. The gut is working the way it was designed to.
Week 3+
Better coat. Less itching.
Omega-3 from whole food. Coat texture shifts. Shedding reduces. Allergy flare-ups calm down.
How this works
How to serve natural dog & cat food
How to serve natural dog & cat food
in 3 minutes.
Not dry kibble
Not wet food in a pouch
Not raw meat
Not home cooking
01
🥄
Scoop 37g into a bowl
Air-dried, concentrated, shelf-stable. Looks small - it's about to triple. No refrigeration needed before opening.
→
02
💧
Add 75ml warm water
37°C - warm to the touch, not hot. The food absorbs it. The aroma releases. Watch your pet's reaction as it rehydrates.
→
03
⏱️
Wait 3 minutes. Serve.
37g becomes 110g of warm, moist, complete food. Soft texture. Natural aroma. The way they were designed to eat.
"What you get is soft, warm, real food - not dry pellets. Most pets finish the bowl in under 2 minutes."
✅
No cooking needed - ever
✅
No refrigeration before opening
✅
Travel-friendly. Shelf-stable 18 months.
"37g dry.
75ml warm water.
3 minutes."
75ml warm water.
3 minutes."
"Week 3.
This is omega-3
from real food."
This is omega-3
from real food."
"Every meal.
Every day.
Biology correct."
Every day.
Biology correct."
What pet parents see
What Indian pet parents say about
What Indian pet parents say about
switching to natural food.
🐕
Priya M.
Bangalore · Labrador, 4 years
★★★★★
"My Labrador has always been a fast eater but never like this. The coat change in week 3 was real. I had to stop telling people about it because they thought I was obsessed."
Coat change · Week 3 · Ongoing
🐈
Rohit S.
Mumbai · Persian, 7 years
★★★★★
"My vet mentioned kidney markers. I switched to moist every meal. 8 months later markers are stable. I wish someone had told me about moisture earlier."
Kidney markers stable · 8 months
🐕
Ananya K.
Chennai · Indie dog, 2 years
★★★★★
"Three vets, six food changes. Tried the trial pack as a last resort. She ate it in 4 minutes. Has eaten it every day for 5 months. The picky eating is just gone."
Picky eater converted · Day 1
Dog-o-Meals
Small, Medium & Puppy
Dog-o-Meals
Small, Medium & Puppy
Trial from ₹235
Trial from ₹235
Buy now
Purr-o-Meals
Adult & Kitten
Purr-o-Meals
Adult & Kitten
Trial from ₹289
Trial from ₹289
Buy now
Fur Boosts
Strength · Glow · Digestion
Fur Boosts
Strength · Glow · Digestion
₹290 · 50g
₹290 · 50g
Buy now
For Dogs
🐕 Try Dog-o-Meals - from ₹235
Dog-o-Meals
"A dog is built to hunt, run, and recover. The food should match that biology."
High Protein from real meat
Muscle maintenance, immune function, organ health. Chicken, liver, whole egg.
Healthy Fat
Sustained energy. Coat quality. Brain function. Salmon oil, cold-pressed.
Low Carb
Only trace oats as prebiotic fibre. No fillers. No starch padding.
"Week 3, Priya's Labrador stopped scratching. The coat changed. She said she had to stop talking about it because people thought she was obsessed."
For Cats
🐈 Try Purr-o-Meals - from ₹289
Purr-o-Meals
"A cat descended from desert animals. Water through food isn't optional - it's survival."
Meat & More Meat
90% real animal protein. Taurine from whole meat, not synthetic. Cats cannot synthesise it.
High Moisture
68% moisture when rehydrated. Cats have a low thirst drive - moisture must come from food.
Only Essential Carbohydrate
Cats have no dietary carbohydrate requirement. None. Carbs in cat food exist for the manufacturer, not the cat.
"Rohit's Persian had elevated kidney markers. 8 months of Purr-o-Meals - every meal moist - and the markers are stable. Moisture was the variable."
Why these changes happen
Full science breakdown →
180°C
vs
50–75°C
🔥
B vitamins degrade above 100°C. Kibble is made at 120–180°C. Synthetic versions are added back at the end of the process. Ours are never lost.
🐟
Taurine bioavailability drops above 120°C. Cats need it for heart function and eyesight. We process at 50–75°C - taurine from whole anchovy and chicken, fully intact.
🧬
Natural enzymes denature above 60°C. They support digestion. They don't survive kibble extrusion. Ours are preserved at source.
✅
When nothing is destroyed, your pet actually absorbs what they eat. That's why the coat changes. That's why the bowl empties.
Made by a person. Not a brand team.
Sudhanshu Goyal
Pet Nutritionist | Formulator · Founder · Pet Parent
"I became a pet nutritionist because I couldn't answer a simple question: what should I actually be feeding a dog?"
Pet Nutritionist | Formulator - formal training in companion animal nutrition
Formulated every Dog-o-Meals and Purr-o-Meals recipe personally
Pet parent to a Maltese - fed the same food, same commitment
"This is the only food I trust enough to feed my own dog."
Read the full story →
Every ingredient. Named.
Nothing hidden.
Nothing hidden.
Nothing artificial.
We declare everything. Not because we're required to - because you should be able to read what you're feeding your pet.
🍗
Real Protein · <60°C
Deboned Chicken
Air-dried below 60°C - the threshold where amino acid structures degrade. Real, intact protein your pet actually absorbs. Not "poultry." Chicken.
🫀
Organ Meats
Liver & Heart
Liver for B12, iron, and vitamin A. Heart for natural taurine and CoQ10. The nutrients muscle meat can't provide - from whole food, not a supplement bag.
🐟
EPA + DHA Omega-3
Salmon Oil
Cold-pressed. Added after drying - never heat processed. Active EPA and DHA fully intact. The omega-3 in kibble is oxidised before it reaches the bowl. Ours isn't.
🥚
Cell Integrity
Egg Yolk
Lecithin for cell membrane health. Biotin for skin and coat. Choline for brain function. Three critical jobs from one whole food ingredient.
🦴
Structural Support
Bone Matrix Powder
Natural calcium, phosphorus, collagen and bone marrow from whole bone. Supports joint integrity, bone density, and connective tissue - in the correct ratio nature intended.
🥕
Prebiotic Fibre
Carrot, Moringa & Oats
Carrot beta-glucan feeds beneficial gut bacteria. Moringa brings 92 natural nutrients and antimicrobial support. Oats provide soluble fibre for gut motility. What high-heat extrusion destroys - replaced.
🐔
Healthy Fats
Chicken Fat - Cold Extracted
Cold-extracted to prevent oxidation. Omega-6 in the right ratio to omega-3. Concentrated energy, coat lustre, and fat-soluble vitamin absorption. Never rendered. Never reheated.
✨
Superfoods + Probiotics
Flax, Chia & Natural Probiotics
Flaxseed for plant-source omega-3 and lignans. Chia for additional soluble fibre and antioxidants. Natural probiotic strains for gut microbiome balance - added after drying so cultures stay alive.
🚫
No synthetic vitamin premix. No 20-ingredient supplement list at the end of the label. Natural vitamins from whole food survive at 50–75°C. There is nothing to add back.
₹75
Per meal from
75%
Real meat
20
Meals per 750g bag
The maths people don't show you.
₹1,499 per 750g bag. 20 complete meals. ₹75 per complete meal for a medium breed dog. That's real food per meal - not price per 100g.
See the full price breakdown →
Moist · 75ml water · 3 min · 110g
One bag. Your choice.
Dry, moist, or soupy - adjust to what your pet prefers that day. Same bag, same nutrition, three ways to serve.
🌾
Serve 1 · Dry
As air-dried
No preparation. High nutrient density. Ideal for travel or as a treat. Some dogs eat it straight from the bag.
37g · No water · Serve immediately
🥣
Serve 2 · Moist
The standard bowl
Add 75ml warm water (37°C). Wait 3 minutes. Expands to 110g - warm, aromatic, complete. Most pets prefer this.
37g + 75ml warm water · 3 min · 110g
🍲
Serve 3 · Soupy
Maximum hydration
Add 120–150ml water. Broth-like consistency. Ideal for senior pets, post-surgery recovery, picky eaters, or 42°C Indian summers.
37g + 120–150ml water · Broth consistency
Switching from kibble?
7 days. That's all it takes.
The stomach needs time to adjust. Mix the two foods over one week. After that, most dogs and cats won't look back.
Days 1–2
1
25%
UNDERSTOOD + 75% old food
Most pets eat it immediately. Let them lead. Don't force the switch faster than they want.
Days 3–4
2
50%
Equal mix
Digestion is adjusting. Stools may change slightly. Normal - the gut microbiome is rebalancing.
Days 5–6
3
75%
UNDERSTOOD dominant
Energy increases. The bowl empties faster. Stools should be firmer by now.
Day 7+
4
100%
Fully switched
Week 3 is when you see the coat change. Month 2 is when energy levels stabilise. The food is working.
Picky eater? Add warm water first (37°C). The aroma and texture change everything. Most pets that reject dry food eat air-dried food immediately.
Slow Crafted · Pondicherry, India
Every batch made
Every batch made
the same way.
🌡️
Air-dried at 50–75°C. Always.
Not one degree higher. The threshold where B vitamins begin to degrade is 100°C. We stay well below it. Every batch.
🧪
NABL lab tested. Third-party verified.
We don't test our own food. We send it to accredited labs. The numbers are what they are - no interpretation, no spin.
📦
Small batches. Named ingredients.
We don't scale by substituting. Chicken is chicken. Salmon oil is salmon oil. If an ingredient changes, the label changes.
🇮🇳
Made for Indian pets, in India.
42°C summers. Indian Pariah dogs. Persian cats. Indie breed Labradors. The food is made here because the animals live here.
"We will not make a product we wouldn't feed our own dogs. That's not a marketing line. It's a constraint we operate under every day."
- Sudhanshu Goyal, Pet Nutritionist | Formulator · Founder
- Sudhanshu Goyal, Pet Nutritionist | Formulator · Founder
Try their
first bowl.
If they don't finish it on day one - that tells you everything. Most do. The trial pack exists so you can find out with almost zero commitment.
🐕 Dog Trial Pack
₹235
100g · ~3 meals · free shipping
🐈 Cat Trial Pack
₹289
100g · 3–4 meals · free shipping
✓ NABL tested · ✓ AAFCO & FEDIAF complete · ✓ Made in Pondicherry · ✓ No hidden ingredients