About UNDERSTOOD™
About UNDERSTOOD™
We Don't Just Feed Pets,
We Understand Them.
Natural | Biological | Made to Heal
Less than 10% of Indian pets have their true nutritional needs met.
Today, kibble is the de facto choice for most pet owners, chosen for its promises of shinier coats, better digestion, and healthier lives.
But as a pet nutritionist and pet parent, I’ve witnessed first-hand what most commercial food actually delivers: compromised health and shorter lifespans.
I knew something had to change.
This is how Understood was born.
UNDERSTOOD is India’s first natural pet food brand formulated specifically to address your pets’ biological and nutritional needs - rooted equally in nature and science. We use only natural ingredients, without synthetic nutrients, fillers, chemicals, or artificial preservatives. Keeping it as close as possible to raw and homemade.
Our gentle air-drying process, done in small batches, retains the natural nutrition of each ingredient. Each product is conveniently shelf-stable for busy pet parents and rehydrates in minutes at mealtime, fresh like homemade food. And because we use special glazing techniques to enhance natural aromas, even picky eaters actually want to eat it.
The results are visible: better digestion, shinier coats, increased playfulness, stronger immunity - and therefore longer, more Joyful lives.
Everything we make is NABL lab-tested to meet AAFCO and FEDIAF standards
With us, your pet’s health, needs, and preferences are all…. Understood!
Sudanshu Goyal
We Don't Just Feed Pets. We Understand Them.
Natural | Biological | Made to Heal
Less than 10% of Indian pets have their true nutritional
needs met.
Today, kibble is the de facto choice for most pet owners, chosen for its
promises of shinier coats, better digestion, and healthier lives.
But as a pet nutritionist and pet parent, I’ve witnessed first-hand what most commercial food actually delivers: compromised health and shorter lifespans.
I knew something had to change.
This is how Understood was born.
Sudanshu Goyal
UNDERSTOOD is India’s first natural pet food brand formulated specifically to address your pets’ biological and nutritional needs - rooted equally in nature and science. We use only natural ingredients, without synthetic nutrients, fillers, chemicals, or artificial preservatives. Keeping it as close as possible to raw and homemade.
Our gentle air-drying process, done in small batches, retains the natural nutrition of each ingredient. Each product is conveniently shelf-stable for busy pet parents and rehydrates in minutes at mealtime. And because we use special glazing techniques to enhance natural aromas, even picky eaters actually want to eat it.
The results are visible: better digestion, shinier coats, increased playfulness, stronger immunity - and therefore longer, more Joyful lives.
Everything we make is NABL lab-tested to meet AAFCO and FEDIAF standards
With us, your pet’s health, needs, and preferences are all…. Understood!
