Real food.
Understood.
AAFCO & FEDIAF Complete
NABL Lab Tested
Made in Pondicherry
Air-dried at 50–75°C. Every nutrient preserved. Add warm water - complete meal in 3 minutes.
Start with the trial pack. No commitment.
Air-dried at 50–75°C
Shelf-stable.
3× concentrated.
3× concentrated.
Air-dried below 75°C - the threshold where B vitamins and omega's degrade. Kibble is made at 120-180°C. That's why synthetic vitamins are added back. Ours aren't.
37g
per serving, dry
💧
Add warm water · 3 minutes
Warm, moist,
complete meal.
complete meal.
37°C food. Species-appropriate texture. The way they were designed to eat.
110g
after rehydration - same meal
Dog-o-Meals
Small, Medium & Puppy
Trial from ₹235
Buy now
Purr-o-Meals
Adult & Kitten
Trial from ₹289
Buy now
Fur Boosts
Strength · Glow · Digestion
₹290 · 50g
Buy now
For Dogs
Healthy Fat
Low Carb
🐕 Try Dog-o-Meals — from ₹235
Dog-o-Meals
"A dog is built to hunt, run, and recover. The food should match that biology."
High Protein from real meat
Muscle maintenance, immune function, organ health. Chicken, liver, whole egg.
Healthy Fat
Sustained energy. Coat quality. Brain function. Salmon oil, cold-pressed.
Low Carb
Only trace oats as a prebiotic fibre source. No fillers. No starch padding.
"Week 3, Priya's Labrador stopped scratching. The coat changed. She said she had to stop talking about it because people thought she was obsessed."
For Cats
🐈 Try Purr-o-Meals - from ₹289
Purr-o-Meals
"A cat descended from desert animals. Water through food isn't optional "it's survival"."
Meat & More Meat with Healthy fats
90% real animal protein. Taurine from whole meat, not synthetic. Cats cannot synthesise it well.
High Moisture
68% moisture when rehydrated. Cats have a low thirst drive - moisture must come from food.
Negligible Carbohydrate
Cats have no dietary carbohydrate requirement except a little dietary fibre. Carbs in cat food exist for the manufacturer, not the cat.
"Rohit's Persian had elevated kidney markers. 8 months of Purr-o-Meals, every meal moist, and the markers are stable. Moisture was the variable."
Made by a person. Not a brand team.
Read the full story →
Sudhanshu Goyal
Certified Pet Nutritionist · Founder · Pet Parent
"I became a pet nutritionist because I couldn't answer a simple question: what should I actually be feeding a dog?"
Certified Pet Nutritionist - formal training in companion animal nutrition
Formulated every Dog-o-Meals and Purr-o-Meals recipe personally
Pet parent to a Maltese - fed the same food, same commitment
What Changes
Biology works on
Biology works on
a schedule.
Day 1
1
The bowl empties.
Warm moist food at 38–40°C triggers appetite signals dry food at room temperature never does. Most pets finish the bowl on day one.
Week 1–2
2
Digestion settles.
Stools firm up. Less gas. The gut microbiome responds to prebiotic fibre that extrusion destroys. The gut is adapting.
Week 3
3
The coat changes.
Omega-3 from cold-pressed salmon oil builds in cell membranes. Coat texture shifts. Shedding reduces. Skin dryness goes.
Month 2+
4
Energy sustained.
Bioavailable protein from real organ meat. Natural vitamins from whole ingredients. No synthetic vitamins because nothing was cooked out.
"37g dry.
75ml warm water.
3 minutes."
75ml warm water.
3 minutes."
"Week 3.
This is omega-3
from real food."
This is omega-3
from real food."
"Every meal.
Every day.
Biology correct."
Every day.
Biology correct."
One bag. Your choice.
Dry, moist, or soupy.
Dry, moist, or soupy.
You decide every bowl.
The same bag of Dog-o-Meals or Purr-o-Meals works three ways. Adjust water to what your pet prefers that day.
🌾
Serve 1 - Dry
As air-dried
No preparation. High nutrient density. Ideal for travel or as a treat. Some pets eat it straight from the bag - especially dogs.
37g · No water · Serve immediately
🥣
Serve 2 - Moist
The standard bowl
Add 75ml warm water (37°C). Wait 3 minutes. The food expands to 110g - warm, aromatic, complete. Most pets prefer this.
37g + 75ml warm water · 3 min · 110g result
🍲
Serve 3 - Soupy
Maximum hydration
Add 120–150ml water. Loose broth-like consistency. Ideal for senior pets, post-surgery recovery, picky eaters, or 42°C summers.
37g + 120–150ml water · Broth consistency
What Pet Parents Say
The bowl keeps
The bowl keeps
emptying.
🐕
Priya M.
Bangalore · Labrador, 4 years
★★★★★
"My Labrador has always been a fast eater but never like this. The coat change in week 3 was real. I had to stop telling people about it because they thought I was obsessed."
Coat change · Week 3 · Ongoing
🐈
Rohit S.
Mumbai · Persian, 7 years
★★★★★
"My vet mentioned kidney markers. I switched to moist every meal. 8 months later markers are stable. I wish someone had told me about moisture earlier."
Kidney markers stable · 8 months
🐕
Ananya K.
Chennai · Indie dog, 2 years
★★★★★
"Three vets, six food changes. Tried the trial pack as a last resort. She ate it in 4 minutes. Has eaten it every day for 5 months. The picky eating is just gone."
Picky eater converted · Day 1
₹45
Per meal from
75%
Real meat
20
Meals per 750g bag
The maths people don't show you.
₹1,499 per 750g bag. 20 complete meals. ₹75 per complete meal for a medium breed. ₹45 for small. That's the real price - not price per 100g.
See the full price breakdown →
🧬
Biology First
Formulated for species biology. Not for manufacturing convenience.
🚫
No Synthetic
No synthetic vitamins added back. Nothing destroyed that needs replacing.
🎯
Species Specific
Dogs and cats fed differently - because they are biologically different.
💪
Highly Digestible
Bioavailable protein from whole meat. Not processed isolates or meal.
🌿
Food That Heals
Nutrition that addresses root causes. Not just symptoms.
📦
Served With Intent
Small batches. Every ingredient chosen. Every decision documented.
Switching From Kibble?
7 days.
7 days.
That's all it takes.
The stomach needs time to adjust. Mix the two foods over one week. After that, most dogs and cats won't look back.
Days 1–2
Most pets eat it immediately. Let them lead. Don't force the switch faster than they want.
1
25%
UNDERSTOOD + 75% old food
Most pets eat it immediately. Let them lead. Don't force the switch faster than they want.
Days 3–4
2
50%
Equal mix
Digestion is adjusting. Stools may change slightly. This is normal - the gut microbiome is rebalancing.
Days 5–6
3
75%
UNDERSTOOD dominant
Energy increases. The bowl empties faster. Stools should be firmer by now.
Day 7+
4
100%
Fully switched
Week 3 is when you see the coat change. Month 2 is when energy levels stabilise. The food is working.
Picky eater? Add warm water first (37°C). The aroma and texture change everything. Most pets that reject dry food eat air-dried food immediately.
Slow Crafted · Pondicherry, India
Every batch made
Every batch made
the same way.
🌡️
Air-dried at 50–75°C. Always.
Not one degree higher. The threshold where B vitamins begin to degrade is 100°C. We stay well below it. Every batch.
🧪
NABL lab tested. Third-party verified.
We don't test our own food. We send it to accredited labs. The numbers are what they are - no interpretation, no spin.
📦
Small batches. Named ingredients.
We don't scale by substituting. Chicken is chicken. Salmon oil is salmon oil. If an ingredient changes, the label changes.
🇮🇳
Made for Indian pets, in India.
42°C summers. Indian Pariah dogs. Persian cats. Indie breed Labradors. The food is made here because the animals live here.
"We will not make a product we wouldn't feed our own dogs. That's not a marketing line. It's a constraint we operate under every day."
— Sudhanshu Goyal, Founder
— Sudhanshu Goyal, Founder
Try it for 21 days.
Judge the results.
Trial packs available for both Dog-o-Meals and Purr-o-Meals. If your pet doesn't finish the bowl, it doesn't count as a win.
🐕 Dog Trial Pack
₹235
100g · ~3 meals · free shipping
🐈 Cat Trial Pack
₹289
100g · 3–4 meals · free shipping
✓ NABL tested · ✓ AAFCO & FEDIAF complete · ✓ Made in Pondicherry · ✓ No hidden ingredients
Real food.
Understood.
AAFCO & FEDIAF Complete
NABL Lab Tested
Made in Pondicherry
Air-dried at 50–75°C. Every nutrient preserved. Add warm water - complete meal in 3 minutes.
Start with the trial pack. No commitment.
Air-dried at 50–75°C
Shelf-stable.
3× concentrated.
3× concentrated.
Air-dried below 75°C - the threshold where B vitamins and omega's degrade. Kibble is made at 120-180°C. That's why synthetic vitamins are added back. Ours aren't.
37g
per serving, dry
💧
Add warm water · 3 minutes
Warm, moist,
complete meal.
complete meal.
37°C food. Species-appropriate texture. The way they were designed to eat.
110g
after rehydration - same meal
Dog-o-Meals
Small, Medium & Puppy
Trial from ₹235
Buy now
Purr-o-Meals
Adult & Kitten
Trial from ₹289
Buy now
Fur Boosts
Strength · Glow · Digestion
₹290 · 50g
Buy now
For Dogs
Healthy Fat
Low Carb
🐕 Try Dog-o-Meals — from ₹235
Dog-o-Meals
"A dog is built to hunt, run, and recover. The food should match that biology."
High Protein from real meat
Muscle maintenance, immune function, organ health. Chicken, liver, whole egg.
Healthy Fat
Sustained energy. Coat quality. Brain function. Salmon oil, cold-pressed.
Low Carb
Only trace oats as a prebiotic fibre source. No fillers. No starch padding.
"Week 3, Priya's Labrador stopped scratching. The coat changed. She said she had to stop talking about it because people thought she was obsessed."
For Cats
🐈 Try Purr-o-Meals - from ₹289
Purr-o-Meals
"A cat descended from desert animals. Water through food isn't optional "it's survival"."
Meat & More Meat with Healthy fats
90% real animal protein. Taurine from whole meat, not synthetic. Cats cannot synthesise it well.
High Moisture
68% moisture when rehydrated. Cats have a low thirst drive - moisture must come from food.
Negligible Carbohydrate
Cats have no dietary carbohydrate requirement except a little dietary fibre. Carbs in cat food exist for the manufacturer, not the cat.
"Rohit's Persian had elevated kidney markers. 8 months of Purr-o-Meals, every meal moist, and the markers are stable. Moisture was the variable."
Made by a person. Not a brand team.
Read the full story →
Sudhanshu Goyal
Certified Pet Nutritionist · Founder · Pet Parent
"I became a pet nutritionist because I couldn't answer a simple question: what should I actually be feeding a dog?"
Certified Pet Nutritionist - formal training in companion animal nutrition
Formulated every Dog-o-Meals and Purr-o-Meals recipe personally
Pet parent to a Maltese - fed the same food, same commitment
What Changes
Biology works on
Biology works on
a schedule.
Day 1
1
The bowl empties.
Warm moist food at 38–40°C triggers appetite signals dry food at room temperature never does. Most pets finish the bowl on day one.
Week 1–2
2
Digestion settles.
Stools firm up. Less gas. The gut microbiome responds to prebiotic fibre that extrusion destroys. The gut is adapting.
Week 3
3
The coat changes.
Omega-3 from cold-pressed salmon oil builds in cell membranes. Coat texture shifts. Shedding reduces. Skin dryness goes.
Month 2+
4
Energy sustained.
Bioavailable protein from real organ meat. Natural vitamins from whole ingredients. No synthetic vitamins because nothing was cooked out.
"37g dry.
75ml warm water.
3 minutes."
75ml warm water.
3 minutes."
"Week 3.
This is omega-3
from real food."
This is omega-3
from real food."
"Every meal.
Every day.
Biology correct."
Every day.
Biology correct."
One bag. Your choice.
Dry, moist, or soupy.
Dry, moist, or soupy.
You decide every bowl.
The same bag of Dog-o-Meals or Purr-o-Meals works three ways. Adjust water to what your pet prefers that day.
🌾
Serve 1 - Dry
As air-dried
No preparation. High nutrient density. Ideal for travel or as a treat. Some pets eat it straight from the bag - especially dogs.
37g · No water · Serve immediately
🥣
Serve 2 - Moist
The standard bowl
Add 75ml warm water (37°C). Wait 3 minutes. The food expands to 110g - warm, aromatic, complete. Most pets prefer this.
37g + 75ml warm water · 3 min · 110g result
🍲
Serve 3 - Soupy
Maximum hydration
Add 120–150ml water. Loose broth-like consistency. Ideal for senior pets, post-surgery recovery, picky eaters, or 42°C summers.
37g + 120–150ml water · Broth consistency
What Pet Parents Say
The bowl keeps
The bowl keeps
emptying.
🐕
Priya M.
Bangalore · Labrador, 4 years
★★★★★
"My Labrador has always been a fast eater but never like this. The coat change in week 3 was real. I had to stop telling people about it because they thought I was obsessed."
Coat change · Week 3 · Ongoing
🐈
Rohit S.
Mumbai · Persian, 7 years
★★★★★
"My vet mentioned kidney markers. I switched to moist every meal. 8 months later markers are stable. I wish someone had told me about moisture earlier."
Kidney markers stable · 8 months
🐕
Ananya K.
Chennai · Indie dog, 2 years
★★★★★
"Three vets, six food changes. Tried the trial pack as a last resort. She ate it in 4 minutes. Has eaten it every day for 5 months. The picky eating is just gone."
Picky eater converted · Day 1
₹45
Per meal from
75%
Real meat
20
Meals per 750g bag
The maths people don't show you.
₹1,499 per 750g bag. 20 complete meals. ₹75 per complete meal for a medium breed. ₹45 for small. That's the real price - not price per 100g.
See the full price breakdown →
🧬
Biology First
Formulated for species biology. Not for manufacturing convenience.
🚫
No Synthetic
No synthetic vitamins added back. Nothing destroyed that needs replacing.
🎯
Species Specific
Dogs and cats fed differently - because they are biologically different.
💪
Highly Digestible
Bioavailable protein from whole meat. Not processed isolates or meal.
🌿
Food That Heals
Nutrition that addresses root causes. Not just symptoms.
📦
Served With Intent
Small batches. Every ingredient chosen. Every decision documented.
Switching From Kibble?
7 days.
7 days.
That's all it takes.
The stomach needs time to adjust. Mix the two foods over one week. After that, most dogs and cats won't look back.
Days 1–2
Most pets eat it immediately. Let them lead. Don't force the switch faster than they want.
1
25%
UNDERSTOOD + 75% old food
Most pets eat it immediately. Let them lead. Don't force the switch faster than they want.
Days 3–4
2
50%
Equal mix
Digestion is adjusting. Stools may change slightly. This is normal - the gut microbiome is rebalancing.
Days 5–6
3
75%
UNDERSTOOD dominant
Energy increases. The bowl empties faster. Stools should be firmer by now.
Day 7+
4
100%
Fully switched
Week 3 is when you see the coat change. Month 2 is when energy levels stabilise. The food is working.
Picky eater? Add warm water first (37°C). The aroma and texture change everything. Most pets that reject dry food eat air-dried food immediately.
Slow Crafted · Pondicherry, India
Every batch made
Every batch made
the same way.
🌡️
Air-dried at 50–75°C. Always.
Not one degree higher. The threshold where B vitamins begin to degrade is 100°C. We stay well below it. Every batch.
🧪
NABL lab tested. Third-party verified.
We don't test our own food. We send it to accredited labs. The numbers are what they are - no interpretation, no spin.
📦
Small batches. Named ingredients.
We don't scale by substituting. Chicken is chicken. Salmon oil is salmon oil. If an ingredient changes, the label changes.
🇮🇳
Made for Indian pets, in India.
42°C summers. Indian Pariah dogs. Persian cats. Indie breed Labradors. The food is made here because the animals live here.
"We will not make a product we wouldn't feed our own dogs. That's not a marketing line. It's a constraint we operate under every day."
— Sudhanshu Goyal, Founder
— Sudhanshu Goyal, Founder
Try it for 21 days.
Judge the results.
Trial packs available for both Dog-o-Meals and Purr-o-Meals. If your pet doesn't finish the bowl, it doesn't count as a win.
🐕 Dog Trial Pack
₹235
100g · ~3 meals · free shipping
🐈 Cat Trial Pack
₹289
100g · 3–4 meals · free shipping
✓ NABL tested · ✓ AAFCO & FEDIAF complete · ✓ Made in Pondicherry · ✓ No hidden ingredients